Ariat, a renowned brand in the equestrian world, has a fascinating origin story that dates back to 1993. Founded by Stanford Business School classmates Beth Cross and Pam Parker, the brand has become synonymous with quality and innovation in the realm of riding boots.
Identifying a Gap in the Market
While working for Bain & Company and consulting for Reebok, Cross and Parker recognised a unique opportunity to revolutionise the world of English and Western riding boots. Drawing inspiration from athletic shoe technology, the co-founders set out to create a line of performance-driven footwear that would cater to the needs of riders across disciplines.
Bringing Athletic Innovation to Equestrian Footwear
By infusing cutting-edge technology and materials into their designs, Ariat quickly gained a reputation for producing boots that offered unparalleled comfort, durability, and performance. From advanced cushioning systems to moisture-wicking fabrics, each Ariat boot is crafted with the rider's comfort and safety in mind.
Expanding Beyond Boots
Over the years, Ariat has expanded its product line to include a wide range of equestrian apparel and accessories. From breeches and show shirts to belts and bags, every Ariat product reflects the brand's commitment to quality and innovation.
A Legacy of Excellence
Today, Ariat stands as a testament to the vision and dedication of its founders. With a presence in over 50 countries, the brand continues to push the boundaries of equestrian fashion and performance, setting new standards for riders around the world.
