An edited online fashion platform offering contemporary brands and products, unlocking industry secrets into accessible treasures, from talented designers - all through the lens of a seasoned fashion buying professional.

We are addressing the market gap for well-priced, items that evoke the joy of dressing and make you feel good. Fashion is fun and playful.

We discover and champion small, independent, and slow fashion businesses across apparel, accessories, homeware and gifting from all over the world.

We not only curate a digital space but will showcase our products through physical pop up events to truly build a community.

Founder, Jenny Sprei has over 15 years industry experience as a fashion buyer. scouring global markets, blending luxury with innovation and igniting excitement with every selection

From Selfridges, Liberty, ASOS, Yoox Net a Porter; startups to icons, her journey is defined by a relentless pursuit of the extraordinary, shaping the industry with boundless passion and vision