After a decade of working in NYC's fashion industry, Bunny Shapiro traded in her East Village apartment and executive Meatpacking status for a chiller life at the beach.   In November 2015, Bunny moved to Puerto Vallarta Mexico to teach English, but she stumbled upon a bead supplier, and started making bracelets instead.  Friends and family started buying up Bunny’s collection and suddenly her namesake brand was born.