THE BLOG
Savoir. Stories // BRAND OF THE WEEK
“It’s for the girl on eternal vacation,” explains Akin, who spent her college years studying abroad in Paris, Cannes, London, and finally Rome (where she picked up her Italian nickname, Lucia). Weekend trips to The Amalfi Coast made an especially strong impression on Akin who imagines her clothes being worn “at a beautiful seaside hotel while tanning by the water, taking long afternoon strolls, and having lengthy dinners with friends.”
Savoir. Stories // FLABELUS
Enter the magical world of Flabelus. I was so thrilled to have stumbled across this beautiful Spanish brand. A true gem amongst so many people producing flats and Mary-Jane’s. These ticked all the boxes!
Savoir. Stories // THE SHOOT
Professionally, this has been my favourite day ever.
Late one sleepless night, I stumbled upon something extraordinary—a charming, abandoned pink house just 15 minutes from Savoir HQ. I couldn’t believe my luck when I learned it had a rich, mysterious history and was set to be demolished in just a few weeks. The opportunity felt too serendipitous to ignore.
Savoir. Stories // JOURNEY
From a Green Cord Pinafore to Founding My Own Fashion Business: A Journey Through Fashion, Passion, and Persistence
It all started with a green cord pinafore dress and a pink jumper, my go-to outfit as a child on nursery days. My love for fashion grew early—and quickly. In fact, there was a memorable incident at H&M where I grabbed a pink denim jacket right out of a lady's hands because I needed to wear it. I’ve always had a strong sense of style, even when I didn’t know what to call it.
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